A new destination for STYLE

Serenella is always about fashion that tells a story of firsts. Serenella Via Bice, nestled off Palm Beach’s legendary shopping destination Worth Avenue, is the newest retail concept by the prestigious Serenella brand. Expertly curated and presented by Leslee Shupe, the mastermind behind Serenella, the boutique aims to connect luxury fashion with today’s modern woman.  

As someone who travels the world with an eye toward emerging global style, Shupe has once again dedicated herself to an aesthetic sought after by fashion trendsetters. The approach is confident, forward, and emblematic of Serenella’s inimitable sense of style.

At Serenella Via Bice, the most fashionable brands you have yet to hear of await you. Similar to the other Serenella outposts in Boston and on Nantucket, at Serenella Via Bice you will find collections by acclaimed designers, such as Giambattista Valli and Thom Browne, along with must-haves and chic variations of ready-to-wear and on-trend fine jewelry and accessories that speak the language of modern luxury. Apothecary, tabletop, and objets d’art for Serenella Casa round out the offerings of this exciting new addition to the Serenella brand.

The backdrop, designed by noted interior designer Lucie Beauchemin of Beauchemin Grassi designs, is made up of singular handmade fabrics and European furnishings, echoing adventure and modernism. Inspired by Leslee’s travels and practiced eye, Serenella Via Bice brings a fresh point of view with its own eclectic vibe. 

Opening on December 8th, experience what is brilliant in fashion and style at Serenella Via Bice. 

LOCATION

SERENELLA - VIA BICE
313 1/2 Worth Avenue Suite C2 Palm Beach FL 33480
T.561.220.2442

STORE HOURS
11AM - 6PM