Since its inception in 1980, Serenella has been on a mission to bring the best in European and American fashion to Boston and Nantucket.  Every woman has a style of her own; it is our focus to make her feel as exceptional as she is.


Never afraid of what is next, Serenella has served an incubator for young talents such as Ann Demeulmeester, Moschino, Romeo Gigli and Dolce & Gabanna. CFDA designers including Sophie Theallet, Prabal Gurung, Thakoon, Scott Sternberg of Band of Outsiders, Altuzarra, and Sara Beltrán of Dezso have all called Serenella home.  Named as one of Elle Magazine’s Top 50 Boutiques in America, the boutique has an international reputation as offering the “best of the best”.

Nestled in the heart of the Back Bay on Newbury Street and on Nantucket island, Serenella offers a carefully curated selection of couture, ready to wear and accessories, featuring an array of luxury designers, from fashion houses rich with history such as Agnona (Ermenegildo Zegna), Bottega Veneta, Dolce & Gabbana, Loewe, and Missoni to new guard contemporary designers such as Giambattista Valli, Massimo Alba, Myriam Schaefer and Erdem. Serenella continues the tradition of world class designers with today’s freshest faces of fashion such as Spencer Vladimir, Rosie Assoulin, Magda Butrym, Attico and Sies Marjan. 

Serenella is not just a shopping destination, but a part of the community.  Proud sponsors of Hill House, MSPCA, the Pan Mass Challenge, ARTcetera art auction benefiting the AIDS Action Committee, and the annual Massachusetts General Hospital for Children Storybook Ball.  On island, supporting the Nantucket Cottage Hospital and Walk for Autism & Autism Speaks.